BhojanKart

This project involved not just designing the logo, but also brainstorming the name ‘Bhojankart’ for a homemade vegetarian food delivery service in Indore. The name blends the Hindi word ‘Bhojan’ (meaning wholesome food) with ‘Kart’ (signifying delivery and accessibility), making it simple, memorable, and culturally rooted. For the logo, the primary green palette was chosen to represent freshness, health, and the brand’s vegetarian identity, while the secondary beige adds a homely warmth. The leaf detail integrated into the typography further emphasizes purity and plant-based offerings, while the clean, modern lettering builds trust and approachability—perfectly aligning with the brand’s vision of delivering authentic homemade meals